Findhelp Acquires Kiip

We’re proud to announce Findhelp’s acquisition of Kiip, a pioneering New York-based startup known for its innovative approach to reducing administrative burdens for at-risk populations and service providers. 

Findhelp acquires Kiip

Founded in 2021, Kiip has helped a range of community-based organizations (CBOs) improve how they deliver services to populations in need. They use a human-centered approach that gives individuals free storage for their most vital documents, plus transparency into their applications for services and benefits. 

Findhelp’s acquisition of Kiip will further enable our existing technology by integrating their two-sided platform. Kiip was built specifically for CBOs to simplify and streamline their workflows and interactions with those seeking services. Like Findhelp, they also provide a free set of tools for those seeking help.  

“At Findhelp, our goal has always been to simplify the complicated process of getting help. We have built the nation’s largest and most active network of programs, serving  leading health systems, state, local governments, and community-based organizations throughout the country. The Kiip team understands how important a good user experience is in the social sector, and have built innovative technology that complements Findhelp’s mission and product suite. I’ve really enjoyed getting to know Noah and the team and I know they’ll be a valuable part of our future.”

Erine Gray, Founder and CEO of Findhelp

Together, we’ll provide a powerful end-to-end approach to social care solutions. Findhelp’s acquisition of Kiip marks a significant step forward in helping individuals seamlessly access critical benefits. 

Findhelp's acquisition of Kiip


Findhelp’s Acquisition of Kiip: Reducing Administrative Burden for Social Service Providers

A critical pain point throughout the social care ecosystem is the friction people face in discovering and applying for benefits and services. It’s a struggle to find and retain the personal documents needed to apply for and maintain those benefits and services. This leads to increased application failure rates, churn, and work for CBOs and their staff.

Findhelp’s acquisition of Kiip eliminates these pain points for CBOs and provides strategic alignment that leverages technology to improve lives.

Findhelp's acquisition of Kiip will enhance their existing technology for CBOs.

“Joining forces with Findhelp represents an exciting opportunity to scale our combined impact. By integrating Kiip’s technology with Findhelp’s platform, we can transform how organizations deliver social care services, streamline their processes, and improve their success rates in getting people the help they need, while significantly improving how individuals access and engage with essential social care services.”

Noah Harlan, Founder and CEO of Kiip

The acquisition will strengthen our position as a leader in social care software. By combining Kiip’s expertise in the experience of individuals seeking help with Findhelp’s robust platform and extensive network of programs, we’re building a better social safety net.


Findhelp’s History of Support for CBOs

Organizations like United Way, libraries, disaster relief organizations, medical associations, and many other nonprofits serve as the foundation of support for their communities. We make it easy for local, regional, and national organizations to connect people to services and follow up quickly. 

  • Use our tools to streamline care management and client intake while increasing your impact. 
  • Ensure that your clients are receiving the help they need, from both within and outside of your organization’s programming. 
  • Evaluate the needs in your community to expand or adapt your strategic programming.
  • Submit claims and get paid for services provided.

Findhelp has been such a valuable tool for our organization. We’ve used it to directly support residents in need of food and other social services and connect organizations and community leaders looking to serve new clients. The pandemic really underscored the need for a more coordinated and connected social service network – the tools and resources available from Findhelp have been essential to helping our community navigate the complex web of government and non-profit resources. By connecting our community through this referral network, we’re facilitating more effective and scalable approaches to social services and community care.

 Julia Groenfeldt, Program Manager, Prince George’s County Food Equity Council in Maryland


Work With Us!

Connect with one of our expert team members to explore Findhelp’s solutions.

2024 Connect Summit Recap: Building a Better Social Safety Net

Last week we hosted our fourth annual user conference, Connect: a Social Care Summit. We hope all the attendees were energized by our keynotes, learned from Findhelp speakers, and were inspired by our customer and community organization experts as they discussed topics ranging from social care partnerships to equitable healthcare strategies, community collaboration, and more. 

Thank you to our internal and guest experts for sharing their experiences and best practices; together, we’re making great progress towards building a better social safety net. Read on to learn more!

Findhelp's 2024 Connect Summit Stats


About the Connect Summit 

The Connect Summit is Findhelp’s annual user conference, where our customers, partners, and network of community organizations come together to share ideas and best practices for innovating and improving social care. Each year, we bring together leaders from across industries to collaboratively address social needs nationwide and discuss the strategic partnerships we’re building together to help the most vulnerable members of our communities.

This year’s Summit featured 31 sessions across 4 tracks, geared toward senior leadership and managers from our customers and community organization partners.

Findhelp's 2024 Connect Summit Tracks


Our 2024 Keynotes

Day 1 Keynote: Building the Modern Social Safety Net

Erine Gray, our Founder & CEO, kicked off the Summit with an overview of Findhelp’s progress since our 2023 event, with a special focus on the challenges within, and the future of, the modern social safety net. 

Erine was followed by an interview between Gabe Roberts, former TennCare Medicaid Deputy Director, and Dr. Valerie Arkoosh, Secretary of the Pennsylvania Department of Human Services. Dr. Arkoosh shared her experience with addressing health-related social needs through innovative Medicaid programs like 1115 waivers and social care reimbursement.

Product Keynote: A Look Ahead

Mukta Nandwani, Findhelp’s Chief Technology Officer, was joined by members of Findhelp’s Research & Development teams as they explored our latest innovations and future plans for the Findhelp platform. They shared our vision for creating more powerful experiences that enhance and simplify the way you help people with needed resources.

Mukta Nandwani at Findhelp's 2024 Connect Summit

Day 2 Keynote: the HOUSES Platform – Novel SDoH Metric as a Digital Biomarker in Social Care Delivery

Rachel Lauderdale, Findhelp’s Vice President of Customer & Community Success, led a discussion with Dr. Chung Wi, MD, Program Manager of HOUSES Program at Mayo Clinic, about applying the HOUSES Platform to current challenges for measuring and addressing social determinants of health and the implications for integration into EHRs, research repositories, and social care strategies.

Dr. Wi Chung and Rachel Lauderdale at Findhelp's 2024 Connect Summit

Dr. Wi shared his research team’s journey to actively engage in research and practice for achieving health equity and high-value care, specifically by implementing and disseminating the HOUSES platform.

HOUSES technology has been validated as a digital biomarker in enhancing AI model development and validation as well as in enabling care teams to precisely measure and address patient’s socioeconomic status, as a key feature of social determinants of health.


Featured Sessions From This Year’s Summit

The sessions below had the highest attendance at this year’s conference; read the synopsis and check out our supporting materials to learn more about how Findhelp can partner with you to achieve your health equity goals.

Don’t Reinvent the Wheel: Build Stronger Partnership Networks Through Hubs

This session highlighted diverse examples of community social care hubs and outlined how to implement similar models in your community. Panelists discussed the collaboration between healthcare organizations, libraries, government institutions, and more, on topics including data-sharing, governance, localized care coordination, and outreach.

How Findhelp supports libraries

Driving Engagement: Maximizing Your Community Impact

This session explored how to increase engagement with your social care program. Your partners – your community of CBOs, your internal staff, and the population of seekers you serve – can’t collaborate with you to give and receive help if they’re not in the loop. Our panel of cross-sector speakers described the innovative ways that they’ve engaged with their communities. 

Behavioral Health: Wayfinding to Holistic Mental Healthcare

This session delved into the intricate landscape of behavioral and mental health services. From patient-centered care to community resources, we discussed strategies for promoting wellness and resilience, fostering collaboration between social care providers, patients, and organizations, and ultimately enhancing mental health outcomes for all.

Better Together: A United Framework to Connect Communities

This session featured representatives from  three different United Ways or 211s (Maryland, Maine and Idaho) who  discussed the unique approaches they are taking to assess needs in their respective communities. Learn how they are building resilience and connecting individuals to resources in a more efficient and effective manner.

  

SQL Data Analysis: Unlocking Insights and Inspiring Action with SDoH Data

This session explored how Findhelp and SQL data analysis empower organizations to gather insights, inform decisions, and refine initiatives for greater impact. Attendees heard directly from changemakers at Novant, CIC, Molina, and Camden Coalition as they shared their compelling use cases and the transformative impact of SQL data analysis on their SDoH initiatives. 


The 2025 Connect Summit

We want to hear from you, our customers, community organization network, and stakeholders. If you attended this year’s Summit, we want to know your thoughts! Please take 2-3 minutes to share your feedback and tell us what you want to learn about at future events.

Join Us at Future Summits!

Not part of our network? Chat with us to learn how we can support your organization’s social care strategy, and be automatically invited to next year’s Connect Summit. 

Chat with Findhelp about how we can partner to support your social care strategy!


Thank you, from all of us at Findhelp. Until next year!

Findhelp’s Growing Community of Caring

Last week we celebrated our growth as a company, including the expansion of our operations beyond Austin, TX to Madison, WI and Denver, CO. This week, we’re taking a closer look at the growth of our network – community organizations, customers, and partners. Learn how these distinct groups come together via our platform to form a nationwide, growing community of caring.


By The Numbers

Users

The number of annual users (seekers, navigators, and community organization staff) on Findhelp platforms has grown 18,000% since 2015, from approximately 70,500 users in 2015 to more than 13 million annual users in 2022. This is the first and often the most difficult step for people experiencing hardship; admitting that they need help and seeking community resources.

Distinct annual users on Findhelp platforms from 2015 to 2022.

Searches

The next step on the social care journey is to find relevant programs that may be able to help; over the past 8 years, the number of annual searches on Findhelp platforms has grown 9,075%. During this same time period, the overall top three search categories were:

Within these categories, the most common search terms were:

Heat map showing the concentration of searches on Findhelp platforms from 2015 through 2022.

Referrals

The largest growth we’ve witnessed, by far, is for referrals – both self-referrals and referrals made by navigators on behalf of seekers. From 2015 to 2022, the count of annual referrals made increased by 786,613%. While we wish that no one was in the position of needing help, we’re heartened by the growing involvement of schools, hospitals, health plans, local government, and others to track outcomes and ensure that seekers are actually receiving the services they need. 

Some of our country’s brightest minds are focused on improving the social safety net in increasingly strategic and innovative ways, and we’re proud to be part of it.

Referral growth on Findhelp platforms from 2015 to 2022.


Our Growing Customer Network

Many of these bright minds work for our customers, spanning every industry and serving folks in every state and U.S. territory. While our public search site, Findhelp.org, is and will always be available for free to anybody in the United States, we offer a premium version of our product that is used by organizations that employ large groups of care coordinators and social workers. We’re proud of the customers that form Findhelp’s growing community of caring.

Our customer base includes 13 Fortune 500 companies, including UnitedHealth Group, McKesson, Cigna, Elevance Health (Anthem), Centene, Humana, HCA Healthcare, Tyson Foods, Bristol-Myers Squibb, Molina, and Eli Lilly. Our 166  health plan customers insure more than 200 million Americans in all 50 states, and our 204 hospital system, health center, and medical group customers serve patients nationwide. This expansive and diverse customer network continues to grow by 30 to 50 organizations every single quarter.

Join our network to start connecting your patients, students, members, and clients to social care services – request a free demo with an expert Findhelp team member.

By industry

This timeline shows when the first entity representing the designated industry signed on to the Findhelp network.

Timeline of our first customers per industry.

By geography

This map shows the geographic growth of our customer network and highlights the states (all 50!) where our customers are actively supporting patients, students, clients, and seekers via their branded Findhelp platforms. 

A map showing the coverage of our existing customers (as of August 1, 2023).


Our expanding CBO network 

None of this would be possible without the backbone of the social care system, the community-based organizations (CBOs) and nonprofits who provide services directly to seekers. Any organization listed on our site can create an account and ‘claim’ their program to manage its information, respond to incoming referrals, add eligibility screeners, and more. 

From 2015 to 2022, the count of annual community programs that were claimed on the Findhelp network increased by 1,768%. Our suite of tools for CBOs is (and will continue to be) completely free, with a focus on interoperability so that just like our customers, our nonprofit partners can choose their preferred system of record and connect it directly to the Findhelp platform.

Cumulative count of claimed programs from 2015 to 2022.

The chart above shows the distinct count of programs claimed, representing more than 108,000 program locations across the United States. When an organization claims their listing on our platform that means that they accept our terms and have access to a suite of free tools to update their program listings, receive electronic referrals, respond to referrals, and conduct case management with their team. 

All types of community organizations participate in our network, from neighborhood food pantries that are open one day a week to national disaster relief organizations like the Red Cross. The vast majority of these claimed programs are at the local level – neighbors helping neighbors. Here is the breakdown of claimed community partners by geographic coverage:

Join Findhelp’s growing community of caring today to start connecting with people who need your services – claim your organization’s programs!

Investing in our CBO partners

To more fully engage with these CBO partners, we launched a certification program in early 2022 to recognize community navigators for their achievements within the Findhelp platform. Eligible community organization staff complete a Findhelp-led training and pass a quiz to earn certification; their programs are designated with a checkmark icon and receive a small boost in search results. Certified navigators also have the option to add an official Findhelp badge to their LinkedIn profile or website. Over the past year and a half, over 1,200 navigators have been certified (and the number keeps growing!).

Growth in Findhelp-certified navigators from March 2022 through July 2023.


Beyond the facts & figures: Findhelp Films

While compelling, we understand that numbers, facts, and figures don’t tell the whole story of the complex and life-changing work happening in social care today. That’s why in 2019 we launched Findhelp Films, our storytelling team who travel around the country, meeting with nonprofits and CBOs to amplify the great achievements of the folks on the frontlines of our community of caring.

These short documentary films highlight both the folks experiencing a need and the community leaders providing a solution, whether it’s the struggles of families whose children have severe food allergies, barriers to getting a higher education, or challenges faced by recent immigrants and refugees to the United States. Findhelp Films focus on stories with the following themes:

Watch a preview of some of these beautiful films (make sure you have tissues handy).


Better together: Findhelp’s growing community of caring

Like many things in life, social care takes a village. Family helping each other, neighbors helping neighbors, staff helping clients, friends helping friends, even strangers helping strangers. When everyone comes together to lift up their communities, we all win. 

Collaborate with Findhelp

Findhelp is Growing for Good

Erine Gray founded Findhelp in 2010 with a mission: to make it easier for people to connect to the help they need, with dignity and ease. 13 years later our mission remains the same, but our business has grown to be the largest closed-loop referral system in the United States. We work with more than 570 customers, over 100,000 in-network community-based program locations, and 40+ integration partners nationwide. Findhelp is growing for good.

We’re very proud of what we’ve accomplished over the past decade, connecting millions of people to needed services, and we’re excited about what the future will bring. These are a few of the milestones and highlights we’ve achieved since 2010:


Partnering With Our Customers to Serve People in Need

Between 2015 and 2022, our customer network grew 1,800% across industries (healthcare, education, government, and more), serving every state in America. 28 million people have used our platform, representing more than 10% of the US adult population.

As our customer network has grown, so has our staff network. Our team members (affectionately called “Helplings”), work across the country to support our customers, community partners, and individuals in need.


Investing in Our Communities

While Austin has been and will always be our home, we’ve recently expanded our operations to include two additional hubs in Denver, CO and Madison, WI. Our Engineering, Product Management, and Customer Success leaders are all located in Madison and are excited to more fully integrate with the local community.

We’re investing in the cities our staff live in, embracing regional talent, and spending  locally to build community. By focusing on these hubs, we can more meaningfully contribute to the cities that continue to give us so much, while creating collaboration centers for our teams. We are actively growing our teams in these locations as we modernize the social safety net to help those in need.


A Shared Sense of Responsibility

As a B Corp and a Public Benefit Corporation, our mission is ingrained in our business practices and structure. This means that as we grow, Findhelp is growing for good. Our company is legally required to generate social and public good as a business (not a nonprofit), and operates in a responsible and sustainable manner. Our shared dedication to helping others comes not only from an innate sense of responsibility and compassion, but from personal experience; many of our staff have been seekers (someone seeking help) themselves at one point or another, or supported friends or family going through tough times.

Bring your kid to work day at findhelp

We know firsthand how hard it can be to find resources when already strapped for time and energy. So, even as we’re glad that more and more people are finding our platform and connecting to the resources they need, we are sensitive to the challenges that people are facing. We’re doing our part to influence legislation that protects seekers and their privacy, while reducing barriers to care and working to remove hurdles to getting help.

There’s been a growing need for help in the aftermath of a global pandemic and during an economic downturn. Our staff have a shared dedication to improving social determinants of health, but we also know that we must continue to grow and scale our business to reach even more people and connect them to resources.


Join us

Findhelp is growing for good. We’re hiring across our teams, and we want you to share your talents with us! Please join us in this important and meaningful work of connecting people in need to the programs that serve them, with dignity and ease.

If you believe in our mission, take a look at our open positions. If you see any that resonate with you, we strongly encourage you to apply! Join over 230 Findhelp employees (“Helplings”) as we continue to scale our organization to reach more people in need across the country.

Aunt Bertha Employee Volunteer Days Are Rooted In Our Culture of Caring

In the final week of April, more than 60 Aunt Bertha employees set aside their laptops and set to work helping nonprofits in a new way — by plucking weeds at a local farm, or packing food boxes for community distribution, or filling backpacks for children entering foster care.

It was part of Aunt Bertha’s first company-wide volunteer effort: Aunt Bertha Gives Back (ABGB). Created and coordinated by a group of employees, the initiative offers everyone at the company eight hours of paid time twice a year to volunteer with a nonprofit organization in their local area. Aunt Bertha’s mission to help connect people to social services draws a staff of people highly committed to their communities and dedicated to service.

Kim Flores, director of People Operations at Aunt Bertha, says the effort “signals to employees that we don’t only care about the immediate work we’re doing, but we care about the community at large. And it signals to the communities we’re in that we care about you, we want to contribute.”

Kim Flores works in the field at FarmShare Austin with other Aunt Bertha volunteers. [Photo by Jim Tuttle]

For a business committed to helping people find help with dignity and ease, volunteering for direct-service nonprofits offers Aunt Bertha employees new opportunities to understand the needs of a community and the work organizations undertake to meet those needs. 

“We talk about connecting people to help and engaging with the community,” says Mike Aaron, executive assistant at Aunt Bertha. “There’s no better way to connect people to help and engage with the community than experiencing it firsthand, and to support the work of these nonprofits.”

With the majority of Aunt Bertha’s employees based in Austin, much of this first ABGB effort centered there, focusing on groups like Central Texas Food Bank, Community First! Village, Urban Roots, Carrying Hope, and Farmshare Austin

Mike Aaron pulls weeds at Community First! Village with other volunteers from Aunt Bertha. [Photo by Jim Tuttle]

But employees nationwide also formed smaller groups in their cities to find ways to give back. Aunt Bertha staff in Denver volunteered at Food Bank of the Rockies; employees in Seattle gave their time to Wellspring Family Services; and a group in Madison, Wisconsin, supported the Madison Community Foundation

In all, employees donated nearly 350 volunteer hours to 10 organizations across four states. Organizers for this effort hope the contributions increase as the initiative continues into the fall, and beyond.

Employees who coordinated the effort made sure to include COVID-safe options — opportunities outdoors or in large, open indoor spaces. But the group also included volunteer-from-home or solo opportunities, like making therapy dolls and delivering early Mother’s Day gifts to older women from South Asia who benefit from an organization called SAIVA

“We really tried to find things that would meet people where they are in today’s climate, hoping that in the fall, we can have more opportunities to be together,” said Flores.

Jess Johnson delivered 100 books to Little Free Libraries across Dane County, Wisconsin as part of a volunteer effort with the Madison reading Project. [Photo by Jess Johnson]
Aunt Bertha staffers completed nearly 100 therapy dolls for the nonprofit organization SAIVA. [Photo by Priti Motwani]

For employees who did volunteer in person in groups, ABGB was a welcome chance to see one another in the flesh — though still behind masks — after more than a year working from home in relative isolation. 

“It provided really nice bonding experiences,” Flores said. “We’ve grown a lot in the past year and added a lot of new staff, so many people have never met in person. The volunteer outings allowed us to interact with coworkers and see them in a different environment and learn about each other.”

Candace Stohs-Krause, senior customer success manager at Aunt Bertha, volunteered at FarmShare Austin, pulling weeds from a carrot patch. “Despite the rain, it was a wonderful morning,” Stohs-Krause said. 

“Not just being outside in the fresh air and supporting a great organization,” she added, “but also being in the same space as Berthlings I haven’t seen in more than a year, or have never actually met. Some people were a lot taller than I expected! I’m so glad we’re going to continue doing this regularly.”

Aunt Bertha staffers from Colorado volunteered at a mobile food bank in Denver. [Photo contributed by staff]

FarmShare Austin executive director Andrea Abel, says volunteer groups at the farm go a long way to help staff get their work done. 

“Volunteers are so vital because it means we have to expend fewer of our resources,” Abel said. “We really do rely on volunteer groups like Aunt Bertha’s coming out here. It energizes all of us to see the difference a couple hours can make with so many hands in the field. It’s significant because we just don’t always have the time to put into some of these projects.”

Abel added that staff have been spread thin over the past year, trying to get more work done amongst themselves, since volunteer programs were halted to protect against the spread of COVID-19.

Anthonee Esparza, business intelligence analyst for Aunt Bertha and a member of the volunteer working group, said his time spent volunteering at the Central Texas Food Bank was eye-opening. “It is tragic that this level of food insecurity exists, but it’s heartening to help support an organization fighting to do something about it.” 

“I’m so thrilled to see the launch and success of the ABGB volunteer program,” he added. “It makes me proud to work for a company whose core value is to help people. We all usually contribute to this mission by doing our respective jobs in front of a computer monitor, so it was a pleasure to see folks roll up their sleeves and be on the front lines.”

Anthonee Esparza wraps a pallet of food boxes packed by other volunteers at Capital of Texas Food Bank. [Photo by Kelly West]

Interested in joining our team?

Check out our careers page.

By the way, who’s Aunt Bertha?

Aunt Bertha is the leading referral platform for social services in America, serving the biggest cities and smallest towns. We connect people seeking help and the verified social care providers that serve them, with dignity and ease. We make it easy for people to find social services in their communities, for nonprofits to coordinate their efforts, and for organizations to integrate social care into the work they already do. We serve millions of users and our platform is used in a wide range of industries including education, government, housing, and healthcare.

Findhelp is a Certified B Corp and a Benefit Corporation — but what does that mean?

If you haven’t heard us say it before, findhelp is a certified B Corporation and a public benefit corporation. 

These are two designations we’re extremely proud of because they define our business and guide our work so that it benefits the customers and partners we serve, our employees, and the communities and environments where we operate.

Because the B Corp movement is still relatively new — though rapidly growing across the globe — we still meet folks who don’t quite understand what these designations mean or how they impact what we do.

In celebration of B Corp Month, we want to offer more insight into the B Corp landscape and share how this defines our efforts to help people across the country find the social services they need, with dignity and ease.

“Organizations change over time — and cultures change,” says findhelp founder and CEO Erine Gray. “We sought B Corp certification because I wanted to ensure that public benefit was built into our DNA from day one. The principles outlined by B Lab and the B Corp movement gave us the structure to ensure that the idealism we had when we started is etched into our culture for years to come.”

What is a B Corp?

The B stands for benefit, meaning the company holding a certified B Corp designation doesn’t exist just to make a profit, but to make the world a better place. 

The B Corp movement officially began in 2006, with the creation of the nonprofit B Lab, which provides third-party certification for socially responsible businesses. B Lab was founded by three friends who left the business and private equity sector with a shared goal of helping mission-driven companies protect and improve their positive impact over time.

B Lab created the B Impact Assessment, which measures a company’s social and environmental performance on a 200-point scale. Our current score is 124.6 — our highest yet — and a company must score at least 80 points to receive certification. We earned Best Overall awards from B Lab in 2018 and 2019, and Best for Customer awards from 2016 to 2019 and most recently in 2021.

To remain a certified B Corp, we undergo the B Impact Assessment every two years to review our standing among all of our stakeholders — not just owners, but employees, customers, our local community, our suppliers’ communities, and the planet.

“As a B Corporations and leaders of this emerging economy, we believe: that we must be the change we seek in the world. That all business ought to be conducted as if people and place mattered. That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all. To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.”

 ~ The B Corp Declaration of Interdependence

In other words, companies that have been certified by B Lab have met rigorous standards of social and environmental performance, accountability, and transparency. The B Corp designation is similar to the Leadership in Energy and Environmental Design (LEED) certification for green buildings, or the HITRUST certification for privacy and security standards in the healthcare industry — another certification we hold at findhelp. 

There are currently more than 3,700 certified B Corps worldwide — like Patagonia, Ben & Jerry’s, and Seventh Generation — in 70 countries and 150 industries, from banks to energy companies to chocolate manufacturers and phone companies.

What’s a benefit corporation?

While a certified B Corp has gone through the B Impact Assessment process through B Lab, a benefit corporation has filed legal paperwork in a U.S. state or other nation to become a “benefit corporation,” a relatively new corporate governance structure based on the B Corp idea.

This new corporate status originated through the advocacy work of B Lab to help businesses acquire a legal designation that enshrines their “public benefit” status for the long haul, regardless of changes in ownership. When a business files as a benefit corporation, its public benefit is memorialized in the company’s Articles of Incorporation. The stated public benefit of findhelp is to increase accessibility of human services information to people and programs.

“When benefit corporation status became possible in Delaware, where findhelp is incorporated, we jumped at the chance,” says Gray. “A business’s charter is essentially the corporate version of our nation’s Constitution. Adding to our official starting documents our company’s public benefit and why we exist was important to us so that our mission — to connect all people in need and the programs that serve them (with dignity and ease) — is ingrained in our business at every level.”

There are increasingly more states in the U.S. and countries around the world where benefit corporation status is possible, including Louisiana, South Carolina, California, New York, Colorado, Pennsylvania, and Delaware, as well as countries like Italy, Ecuador, and Canada.

How does findhelp live up to this designation?

The efforts of our entire business are centered around widespread benefit to people across the United States. We created our search platform findhelp.org to help anyone and everyone across all U.S. ZIP Codes find free and reduced-cost social services that provide food, housing, financial assistance, legal assistance, health care, counseling, and more. 

Our B Corp status means we are also working to create benefit for all stakeholders in our company — not just customers and investors, but our community at large. Here’s a look at some of the initiatives we’re undertaking to advance our impact in the categories outlined in the B Impact Assessment:

Governance

Workers

Customers

Community

Aunt Bertha CEO Erine Gray close up video thumbnail -Data Privacy

Watch our video on data privacy.

Aunt Bertha puts the seeker first

Watch our video on putting the Seeker first.

 

 

 

 

 

 

 

Where do we go from here?

One of the exciting aspects of working within the B Corp community is that our work is never done. B Corp status is not a one-time benchmark, but an ongoing process of accountability and transparency. It further motivates us to mark new achievements, and work toward new aspirations that increase our positive impact for customers, communities, and employees.

We recently celebrated 10 years in business, and as we look ahead to a new decade pursuing our mission, we’re interested in not only increasing our B Corp Assessment score, but doing the work to identify areas of growth so that our positive impact keeps expanding year after year.

“Many of the best performing businesses over time are those driven by a mission,” says Gray. “They put their customers first — and did things for the long run. When we first started, we knew we wanted to help people but didn’t have a well-defined business model to follow. We knew we wanted to put Seekers first, always, prioritizing the person seeking services above all, and that has guided us every step of the way.”

After a decade doing this work, we’ve connected with so many partners, customers, and organizations who are helping people every day. Our goal is to understand them and their needs as they serve their clients, patients, and members, and build the best tools possible to help them in their mission.

Our status as a B Corp and benefit corporation will continue to guide us as our platform evolves, as our partners evolve, and as the world evolves. It’s our goal to not merely grow in reaction to what we see, but to help grow the future we want to be a part of. Being part of the B Corp movement allows us to learn from other great businesses out there and do more to serve our customers, partners, employees, suppliers, and communities — today and into the future.


Want to learn more?

Read about our B Corp Certification & Public Benefit status here. If you’d like to talk to someone on our team, let us know and we’ll get you in touch.